趙敏管理學家族

Page 9-3 試題3

According to Porter's competitive strategies framework, which of the following strategies seeks to be unique in its product offering and in its industry in ways that are widely valued by customers?

A.cost leadership 

B.focus 

C.differentiation 

D."stuck in the middle"

這題原本答案是B，現在答案改成C喔

以下是Robbins原文書內容:

Differentiation strategy—the company that seeks to offer unique products, which are widely valued by customers is following a differentiation strategy. Sources of differentiation might be exceptionally high quality, extraordinary service, innovative design, technological capability, or an unusually positive brand image. The key to this competitive strategy is that whatever product or service attribute is chosen for differentiation must set the firm apart from its competitors and be significant enough to justify a price premium that exceeds the cost of differentiation. Practically any successful product or service can be identified as an example of the differentiation strategy: Nordstrom (customer service), Sony (reputation for quality and innovative design), Coach handbags (design and brand image), and Kimberly-Clark’s Huggies Pull-Ups (product design). 

補充Page 8-11 試題15

Strategic Leadership

Strategic leadership provides the vision and direction for the growth and success of an organization. To successfully deal with change, all executives need the skills and tools for both strategy formulation and implementation.Managing change and ambiguity requires strategic leaders who not only provide a sense of direction, but who can also build ownership and alignment within their workgroups to implement change.

來源：The Strategic Development of High Potential Leaders, Strategy and Leadership, in press, S. Stumpf, R. Fulmer and J. Bleak.

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