趙敏管理學家族

Page3-32 的試題47

All of the following statements are inaccurate descriptions of target market, except which one?

(A)Target market is better immediately identified after the new product is produced and ready to be introduced to the market.

(B)The market segment, among the others, with the greatest growth potential shouled be identified as a target market.

(C)Targeting is a process of matching unique customer need and company's particular core competence.

(D)Positioning can be unrelated to target market, but must be associated with segmentation.

原本答案是給 (D)，請同學修正為(C)

註:感謝中壢班同學的提問，鼓勵各班同學勇於向助教們提問喔，大家一起共同修正!!

助教:竟宇 mikewang@gmail.com